Specialist M&A advisory to HPBC clients

Baylor Klein was founded in 2008 to provide expert corporate finance and M&A advice to the multi-national and independent owners of Household, Personal and Beauty Care (“HPBC”) assets globally.

We have an unrivalled track record of creating value through managing transactions in the HPBC sector dating back to 2004. We are a team with a complementary mix of backgrounds from the world of the FMCG industry, finance and legal, with an extensive network of sector relationships, contacts and resources.

We have successfully transacted in Asia, Europe, Africa and the US. This unique blend of background, experience and specialism enables us to provide genuinely leading insight, fine judgment on valuation and buyer appetite and direct access to decision makers in all possible buyers, globally.

Simply we understand and appreciate the value of brands and recognise how best to evaluate and present them to buyers on behalf of our clients.

Recent announcements

Sale of This Works to Canopy Growth
July 2019

Canopy Growth Corporation has finalized an all-cash transaction to acquire This Works for a purchase price of £43 million (CDN $73.8 million). Founded in 2004, This Works has cemented itself as a global leader in natural skincare and sleep solutions with a devout customer base spanning 35 countries. Headquartered in London, This Works offers a range of high-quality natural skincare and sleep solution products that work in harmony with the 24hr body clock. Their best-known products including deep sleep pillow spray, morning expert hyaluronic serum, and skin deep dry leg oil.

Commenting on the announcement, Anna Persaud, CEO of This Works, said, “Since 2004, This Works has been committed to creating highly effective, natural skin solutions which are rooted in science and proven to work. We are excited about this new chapter in our company’s history and the opportunity to join Canopy Growth, the world’s leading diversified cannabis and hemp company.”

“We believe CBD has the potential to disrupt the cosmetic and sleep solution industries and have been working for years to build and establish the right entry point into this opportunity,” added Bruce Linton, Chairman & Co-CEO, Canopy Growth. “As soon as we met with Dr. Persaud and her team, we knew they were the right partner to embark with on this journey.”

In addition to strengthening Canopy Growth’s product offering, bringing This Works “under the canopy” will enhance the Company’s international footprint and operations within the United Kingdom.

Tim Leach, Managing Director of Baylor Klein, said, “We really enjoyed working with Anna and the team at This Works. Canopy Growth provides This Works with a real competitive advantage to take a leadership position in the exciting new world of CBD beauty products.”

Baylor Klein acted as exclusive financial adviser to Tengram Capital Partners.

Sale of Godrej UK to JZ International
August 2018

Godrej Consumer Products Limited (GCPL) has announced that it has divested its entire stake in its UK business, Godrej Consumer Products UK Limited (Godrej UK), to JZ International, a leading pan-European private investment business based in London. Godrej UK is a portfolio of personal care brands, including Touch of Silver, Cuticura, Inecto and Soft & Gentle which are well recognised in the UK and international markets. The Company also distributes the Bio Oil and Riemann P20 brands in the UK.

Commenting on the announcement, Nisaba Godrej, Executive Chairperson, GCPL, said, “We continue to make strong progress on our journey to be a leading FMCG player in emerging markets; guided by our 3 by 3 approach, and focused on 3 categories (home care, hair care and personal care), in 3 geographies (Asia, Africa and Latin America). As we build on our presence in these emerging markets and sharpen our strategic focus, we have decided to divest our UK business. This is in line with our long-term objective of continually optimising our portfolio and making the appropriate capital allocation choices to drive superior value creation. Godrej UK was our first international acquisition back in 2005, and we would like to take this opportunity to wish JZ International the very best as they lead the business into its next phase of growth.”

Martin Wright, Senior Partner, JZ International, added, “We are delighted to announce the acquisition of Godrej UK from Godrej Consumer Products and we look forward to working with the talented UK management team. The Company has experienced impressive growth under the ownership of Godrej Consumer Products and we look to continue growing the business both organically in the UK and overseas and through acquisition.”

Baylor Klein acted as exclusive financial adviser to Godrej Consumer Products Limited on the deal.

Sale of Acheson & Acheson to The Hut Group
August 2018

The Hut Group, one of the world’s largest online Beauty & Wellbeing businesses has acquired full service product development and contract manufacturer Acheson & Acheson.

Founded in 1992 by Kenneth and Fiona Acheson, Acheson & Acheson supplies premium beauty products to highly respected international retailers and global brands from its three sites in South West England. Founded on the principles of innovation, attention to detail, quality and service, Acheson & Acheson champions the development of the highest quality products and ranges and has established an excellent reputation for fast track and on-time launches to an unrivalled customer base.

The acquisition represents yet another strategic investment in THG’s international beauty offering, further enhancing THG’s manufacturing capability in order to achieve its ambitious growth plans.

Matthew Moulding, Chief Executive Officer of The Hut Group, commented: “Acheson & Acheson is a truly exciting addition to THG and I am delighted to welcome this very talented team. In Acheson & Acheson, we have made a significant investment and one that uniquely positions THG to make a step-change in its innovation, operational excellence and manufacturing capacity.”

Kenneth Acheson, Co-owner and Managing Director, said: “I am delighted with this transaction, which will no doubt take Acheson & Acheson to the next level of growth under THG’s expert guidance. We’re incredibly proud of everything we’ve accomplished to date and of our fantastic team. It’s why finding the right partner was of utmost importance to us and I have absolutely no doubt that we’ve found this in THG.”

Tim Leach, Managing Director of Baylor Klein said, “With our knowledge of the Acheson & Acheson business and its expertise in providing the highest quality premium products, we knew it would be a perfect fit to help The Hut Group’s growth ambitions. This provided the inspiration to match the two and we are confident the partnership will be a highly successful one.”

Baylor Klein acted as exclusive financial adviser to Acheson & Acheson on the deal.